Quality things in life do not come easy, but this is not very true when it comes to the popular American style lager, Miller High Life. Known widely for its perfect balance of bubbles and taste, Miller High Life is the favorite beer among the working class. The popular beer was launched back in the year 1903, and to date, it is the most loved brand, especially when it comes to budget-friendly beer options in America.
But why is Miller High Life so cheap? Have you ever wondered why? A lot of folks scratch their heads in curiosity to figure out why a popular brand would sell such an incredibly delicious beer at such a low cost.
Well, there could possibly be several reasons behind its inexpensive price tag. This article will take a look back into history and shed light on some current facts to see why Miller High Life has priced this utterly famous American lager on the lower side.
Miller High Life: A Look Back Into the History
Equally favorite among beer lovers, bartenders, and brewing companies, Miller High Life came into existence under the label of Miller Brewing Company. Launched for sale in the year 1903, the beer soon became everyone’s loved beer in a pretty shorter span of time.
Its crisp and delicious flavor is the perfect personification of the American lager. The drink is brewed using the right blend of Miller’s patent yeast, malted barley, and Pacific Northwest hops.
In those years, the majority of Americans used to drink beer either in saloons or at home. Beer was transported to homes in buckets as bottles were not a common thing back then. Soon the concept of bottled beer got common, and Miller Brewers developed a refreshing and crisp flavored beer as their flagship drink.
“The Champagne of Bottled Beer”
The beer soon got popular among the masses and was called the “Champagne of Bottled Beer.” By the end of World War 2, Miller High Life was all over the market. Americans seemingly preferred a light and refreshing taste and High Life, which was in its first few years of conception and was seen as a luxury beverage, was now easily accessible to everyone.
The drink emerged as a “working-class beer,” and everyone seemed to get their hands on the product without burning a hole in their wallets.
4 Reasons for Miller High’s Inexpensive Price Tag
Today, Miller High Life is available in every nook and corner of the country. From gas stations to supermarkets, the drink is easily available across America and many other neighboring countries and is exported worldwide. You can spot the drink in any nearby store at a price as low as 8$ for a pack of 12.
While there is no single evident reason behind the lower price of Miller High Life, we can speculate several reasons why the brand chooses to sell its flagship drink at a cheap cost.
Here are some possible reasons why Miller High Life is somewhat inexpensive as compared to other similar beers in the market.
1. Crafted for the “Working Class”
Miller High Life is often termed as a middle-class or working-class beer. The beer is crafted to target the budget-conscious population who look for value-for-money options to satisfy their drinking urge without having to settle for anything low in quality. The inexpensive price tag attracts a huge consumer population that ultimately results in higher sales and revenues.
2. Clever Marketing
Since the very beginning of its conception, Miller Brewery has called High Life the “Champagne of the Beer.” This clever marketing very smartly gives the perception of a luxury drink. People see the drink as something of premium quality, and when they go on to make a purchase, the cheaper price tags further compel them to instantly buy the product.
This marketing strategy of branding the beer as a premium beverage and selling it at a low cost has made Miller High ridiculously popular among the working class.
3. Mass Production
Miller Brewery is a big name in the brewing industry. The brand manufactures and crafts the drink in massive quantities at its huge brewery. Mass production may help the company in keeping the price per unit a bit low.
4. Simple Blend
When you look at the packaging of Miller High Life, you may spot the ingredients listed on the bottle. The company claims it uses a simple blend of malted barley, corn syrup, yeast, and hop extract. Rather than mixing complex and premium ingredients to create a unique taste, Miller relies on easily accessible stuff to craft their beer.
The simple recipe and cheaper ingredients used in the production can be a possible reason why Miller High Life is sold at a relatively cheaper rate as compared to similar drinks available in the market.
The owner of Miller Brewery, Frederick Miller, believed that the best things in life should be accessible to everyone. This notion of “premium beer for all” made Miller High Life the most sought-after drink among Americans of that time.
Even today, one in every 5 beer lovers loves to sip on a chilled bottle of High Life as it’s light on the pocket and heavier on the taste. The brand to date follows the same recipe that it used hundreds of years ago.
The reason: its simple recipe, light and refreshing flavor, and crisp texture are what most beer lovers adore.
The cherry on top is the cheaper cost which further compels the consumer to give in and make a purchase. Now that you know the basic facts, it’s pertinent to mention that the cheaper tag does not always signify a low-quality beer. Miller High Life is a quality American style Lager and is the most inexpensive of all the beers branded under the Miller label.
High Life is crisp, a bit sweet, and has the right carbonation to make your taste buds go wild. The drink has the typical authentic flavor that beer lovers crave. In short, Miller High Life carries the day when it comes to premium quality cheap beer.
I am a passionate beer connoisseur with a deep appreciation for the art and science of brewing. With years of experience tasting and evaluating various beers, I love to share my opinions and insights with others and I am always eager to engage in lively discussions about my favorite beverage.