How to Make the Perfect Toast in 7 Simple Steps

How to Make the Perfect Toast

A well-thought speech at any event has the power to create more effect than the actions leading up to it. By combining profound storytelling, symbolism, and the right wine or any beverage of your choice, you can deliver the perfect toast at your event. 

So take a deep breath, pour yourself a glass of wine, and let us show you how to prepare for the moment when the clinking of glasses fills the air, and all eyes turn to you expectantly.

1. The Writing Process

Whenever you see someone deliver the perfect toast, on the outside, it just looks like they’re raising their glass and speaking from their heart. However, there is so much more to it than what meets the eye. Let’s break it down. 

2. Do Your Homework: Preparing for the Toast

To attain mastery over your audience’s heart, you must prepare for the best. The ideal time to start is a few days before the event. Understand the importance of the occasion. Why is everyone gathered? Match your toast to the theme of the event. Is there someone/something being celebrated? If so, familiarize yourself with them. Who is the audience? Who is the host? What is your own standing in the event? 

Ask yourself these and any other relevant questions to personalize your toast. Also, what is the dress code? Given that appearances are what people notice first, you want to look your best. Is there any sensitive subject to be avoided? Tread carefully, not offending anyone. Finally, don’t forget to write your thoughts down since keeping track of all that information can be tricky, especially when you are the center of attention Remember, adequate prep can elevate your toast to the next level, leaving your guests in awe with a lasting impression.

3. Personalize the Toast

To genuinely touch your audience emotionally, craft a personalized message for them. Sieve out any event from the past that highlights the significance of the event or can be used as an anecdote. Use a direct tone in your toast, ensuring you address individuals in your audience, creating a more meaningful interaction. 

Another way is to narrate a short but meaningful story (which can be both emotional or humourous). Be sure you speak from your heart, with emotions on your face. Just reading from the paper won’t have the same influence as a direct, emotional, and eye-to-eye toast. You should actively interact with them, asking them to raise their glasses or close-ended questions to have a more natural course in your toast. 

For example: 

“Can we all take a moment to appreciate the unwavering support (name) has provided to each one of us? Join me in raising our glasses of this (beverage of choice) to toast a true friend!” 

4. Choosing the Right Words: The Art of Story Telling

How to Make the Perfect Toast

No matter how emotional or impactful a story might be, without the right words, it will never have the effect you want it to have. We realize this seems complicated, so we’ll just show you what we mean:

“When I saw them so happy together, it was clear they loved each other. Although they faced many challenges, their love for each other reigned supreme.”

Now let’s see this again, but this time with much more emotion.

“The moment I laid eyes on them, their love shimmered like a radiant sunset, casting a warm glow on everyone around. Through the rollercoaster of life’s journey, their hearts remained intertwined, unyielding to the tests of time. Today, as they embrace matrimony, it’s as enchanting as the dance of fireflies under a starlit sky.”
We’ll let you decide which is better! 

5. The Opening and the Closing

It is of utmost importance how you start and end your toast. We cannot stress enough how crucial the way you begin and end your toast is to your toast being a success or failure.

Your opening sentences should be catchy and short. It must pique the interest of your audience, cause them to put aside what they were doing, and give you their undivided attention. It could be anything, such as a question, a joke, or even a quote. Anything that prepares them for what’s to come and makes them anticipate your toast.

Similarly, you must end with something emotionally profound. At the climax, the emotional crescendo, you should evoke a genuine and sincere emotion in your audience with your final words. A thoughtful closing line can elicit smiles, tears, or heartfelt applause.

6. Set the Stage

It is easy to dismiss the significance of minor details in life, but only their absence makes us realize how significant they are. Similarly, planning out the background for your toast is just as essential as the speech itself.

Select the right venue, ensuring no disturbances would arise in the middle of your toast. You could also try incorporating symbolism in your speech, taking advantage of the visuals around you to evoke deep emotions. For example, showcasing a portrait of a couple on their wedding day on their 25th Anniversary.

Moreover, selecting the right beverage for the occasion is crucial in preparing a toast. One of the best options is Wine, as it flushes people’s palate, preparing them to taste your heartfelt words. The wine itself can evoke emotions within your audience. For example, using an aged wine to incur memories and nostalgia at an event celebrating a milestone or a rosé wine at a wedding to symbolize love and romance with its decadent pink hue. 

7. Start at the Perfect Moment 

While it depends on the occasion, knowing when to start your toast is essential. For instance, at a celebratory event such as a birthday or anniversary, you may give the toast at the reception once everyone has arrived. This sets the mood straight for the celebration right from the beginning. On the other hand, if you’re hosting a formal event, you should wait until the beginning of a meal and address your guests at the dinner table, expressing your gratitude for their presence.

As you gain experience, you’ll come to recognize those key, impactful moments when your words will truly resonate with your guests.


In a nutshell, start by preparing yourself, doing research, and making the arrangements. Write a draft and practice your speech, trying to sound more natural and fluent. Consider asking for a second opinion from someone joining you in the event so that you can get realistic feedback. Make changes to your speech after picking any anomalies or discrepancies; you should be ready to go! Remember, confidence is key. Cheers!

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